My role as an Advanced Creative Consultant at Criteo involved designing data-driven, high-performance ads that were tailored to meet clients' branding requirements and drive user engagement, resulting in increased click-through rates and maximized sales.
Alongside these client-focused projects, I worked on internal initiatives that I am particularly proud of and eager to share with you here.
Criteo’s new positioning is focused on automation and the creation of a Self-Service Ad Platform, where commercial teams support the clients in creating high-performing online campaigns.
To support the efforts of the commercial team towards self-Service, the creative team developed Kandinsky, a simple platform with Criteo’s creative knowledge, stored in one place.
Watson is a Chrome extension for Jira, created by the technical support team of Criteo. It helps all the teams automatise their actions in Jira and therefore, save time. There are more than 30 actions employees can automatise right now and I created icons for all of them. Here you’re seeing 28 of them.
All the icons, as well as the Watson logo that I redrew are in accordance with Criteo’s brand guidelines.
"I have worked with Sila, both on corporate and individual projects. Her guidance and skills helped me to delivery what I was looking for easily and effectively. She understood my requirements from the beginning which left no room to back-and-forth during the delivery. Her skills enabled me to deliver high-end ads for the mid-to-high budget clients. I am glad to have a chance to work with her."